It never ceases to amaze me that in this world where the majority of women living in the western world wear only trousers that dresses are still popular.
Yet that is still the case when it comes to weddings.
Perhaps the fairytale wedding is secretly still the little girl's dream and this childish thought somehow carries enough weight throughout a woman's life to make 'the big dress' still desirable. Maybe it's not that....perhaps its merely the tradition of the wedding dress that allows it to be the number one choice at wedding time.
Whatever the reason,
wedding dresses are not going out of fashion anytime soon. Each year I hear a bunch of statistics that suggest weddings are reducing, whereas in fact, they have remained remarkably stable in line with the population of the UK for the last 10 years at approximately 250,000 per year (with a slight percentage increase as populations grows albeit slowy over the last five years).
So photographers need not hang up their cameras just yet. The problem some have noticed however, is that since the digital revolution, the number of photographers has increased existentially, thus making it more difficult to find enough work to survive.
Established photographers such as ourselves have not had too many problems, but for someone starting out, it is going to be a long, hard slog to keep busy.
Maybe aspiring photographers need to look at other areas of social photography to find the quantity necessary to progress.
Lifestyle shoots are becoming really popular at the moment. My tip would be to market this relatively fresh area of the business as hard as you can as (believe me) it beats trying to earn from supplying photo libraries or being vomitted on by spotty prom students as the 'event photographer' hands down.
Labels: photographers, social photography, statistics, wedding dresses, weddings